Explainer Video Creation
for Businesses & Startups
Simplify your message and captivate your audience with an explainer video
An explainer video is one of the most effective ways to communicate your ideas clearly, engage your audience, and boost conversions. Whether you’re introducing a new product, explaining a complex service, or simplifying a business process, a well-crafted explainer video helps you deliver your message in a concise, engaging, and memorable way.
From corporate presentations to marketing campaigns, explainer videos are versatile and work across multiple platforms, including websites, social media, and paid ads. They make it easier for potential customers to understand what you offer quickly and effectively.
Contact me today to start your explainer video project and bring your message to life!
Why Explainer Videos Are Essential
- Make Complex Ideas Simple and Easy to Remember
People don’t want to read long blocks of text to understand what you do. Explainer videos break down complex concepts into clear, digestible visuals, making it easier for your audience to grasp your message in seconds.
Research shows that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. A well-crafted explainer video helps your audience understand and remember your product or service.
- Increase Engagement and Boost Conversions
In today’s fast-paced digital world, attention spans are short. A compelling explainer video can hook viewers within seconds and keep them engaged longer than static content.
But more than just capturing attention, an explainer video helps your audience by providing valuable, clear, and easy-to-understand information. When people feel that a brand is genuinely helping them, they are far more likely to trust it and take action.
Statistics show that landing pages with videos can increase conversion rates by up to 80%. By delivering key information in a visually engaging and persuasive way, explainer videos encourage action, whether it’s making a purchase, signing up, or booking a demo.
- A Versatile Tool with Multiple Styles
Explainer videos are closely related to animation videos, and the two formats are often combined to create a dynamic and engaging experience. Depending on the message and style, explainer videos can be produced in different visual formats:
Motion Graphics – Clean, professional animations that simplify complex concepts.
Stop-Motion – Handcrafted animations with a unique and creative touch.
Real Shots – Combining live-action video with animated elements for a dynamic feel.
Text Animation – Engaging typography to highlight key messages.
2D Animation – Classic, expressive storytelling with endless creative possibilities.
These videos can also be repurposed across multiple platforms:
Website & Landing Pages
Social Media & Ads
Email Campaigns
Investor Pitches & Sales Presentations
Internal Training & Onboarding
No matter your industry or goal, an explainer video makes your message more engaging, memorable, and impactful.
My Approach
I. Consultation
Every project begins with understanding your goals, audience, and message. During our consultation, we’ll discuss:
- Your core message – What do you want to explain, and who is your target audience?
- The best format for your video – Motion graphics, 2D animation, real shots, or a mix?
- Where the video will be used – Social media, website, paid ads, or presentations?
This step helps define the creative direction and ensures that your explainer video is clear, engaging, and effective.
II. Pre-Production
Once we have a clear concept, we move into planning. Pre-production includes:
- Scriptwriting – Crafting a structured and engaging script that simplifies your message.
- Storyboarding – Mapping out key scenes and visual flow to align with your brand.
- Style Development – Defining the look and feel, from typography to colors and graphics.
This phase ensures that everything is well-planned before moving into production, saving time and ensuring a smooth workflow.
III. Production
With a solid foundation in place, the production phase brings your explainer video to life:
- Illustration & Asset Creation – Designing visuals, characters, and icons to match your style.
- Animation & Motion Design – Adding movement, transitions, and effects to make the video dynamic.
- Real Shooting (if needed) – If your explainer video includes real-life footage, I’ll handle the filming process, ensuring high-quality shots that integrate smoothly with animation.
- Voiceover & Sound Design – Recording narration, selecting music, and fine-tuning sound effects.
This stage is where the video begins to take shape, turning ideas into engaging visuals or a mix of live-action and animation for a unique and effective result.
IV. Post-Production
The final phase ensures your explainer video is polished, refined, and optimized for its purpose:
- Editing – Ensuring smooth transitions and a natural flow.
- Subtitles & Format Adaptations – Creating different versions (horizontal, vertical, square) for various platforms.
- Final Review & Revisions – At least two feedback rounds are included in my offer to fine-tune every detail before the final delivery.
See my work
An online course with over 5 hours of content captured with two cameras and a teleprompter.
What is a Sales Process and what is the Buyer’s Journey?
Thibaut Souyris from Sales Labs explains the different steps of these two concepts.
A typography animation created to give a preview to the sociology program at Lancaster University.
A tutorial video about how-to film yourself in the best possible quality.
More in my Blog.
How Much Does an Explainer Video in Barcelona cost?
The cost of an explainer video varies significantly depending on the format and scope of the project. Since explainer videos can range from a 30-second animated clip to a 45-minute tutorial or even a full online course production, it’s difficult to set a fixed price.
However, here are the key factors that influence the cost:
Contact me via email or WhatsApp for a personalized quote based on your project needs!
Setup & Logistics
Do we use motion graphics, 2D animation, stop-motion, or real footage? If we shoot onsite, do we want to use several cameras? Will we shoot in different locations? Will the video require custom illustrations or can we work with pre-existing assets?
Human Effort
How much time will filming take? Do we need extra crew, such as a sound technician, second videographer, or makeup artist?
Post-Production Effort
How long will the tutorial video be? How many videos are we producing? Will there be additional versions in other formats (e.g., short clips for Instagram, a full-length version for e-commerce, or vertical videos for TikTok)
Extras
Do you need subtitles, professional voiceover, or music licensing? Should raw footage be included in the delivery?
Successful projects &
satisfied customers
What clients say about working with me.
“Joffrey has worked with us across a number of years. He is a very reliable, knowledgable and talented cameraman and editor. ”
Dr. Glynn Ryland
CEO & Co-Founder at ShaktiMat GmbH
“Joffrey, you are, hands down, the best videographer we have met and worked with!”
Sascha Giest
Managing Director at Balandra Asset Management GmbH
“smart. gentle. easy to work with. on point. in time. no bullshit. professional. everything you long for.”
Michael Gierth
Global Head of Marketing bei Gollmann Kommissioniersysteme
“Creative and very good execution of all requirements. Reliable, fast and professional. Great end result (even under time pressure)! Anytime again.”
Julia Stelter
Art Director at AERTiCKET
“Fast implementation, professional, friendly. Gladly again!”
Stefan Fak
CEO at LPP Lotao Pack-und Produktions GmbH
“Worked with Joffrey on a video course for Shopify. The shooting and the editing part was perfect. Joffrey is very reactive, reliable and does amazing work…”
Audrey Liberge
Senior Growth Manager at Shopify
“We’re very pleased with the quality, communication, and response to our feedback. I highly recommend Joffrey.”
Anton Anokhin
Head of Employer Branding
I Eat, Sleep, Breathe Video Content
Here’s why I’m the right videographer for your explainer video in Barcelona:
A high-quality explainer video helps you simplify complex ideas, capture attention, and build trust with your audience. Whether you need a video for marketing, education, or internal training, an explainer video is one of the most effective ways to communicate your message clearly and persuasively.
By working with me, you’ll receive expert guidance through every step of the process—from script and storyboard to animation/production and final delivery—ensuring a video that aligns perfectly with your goals.
Contact me today to create an explainer video that makes your message stand out and drives results!
