Create better conversions
Many Internet users remain reluctant to buy on the Internet. This is why many e-merchants have chosen to integrate videos to present their solution and no longer just a simple photo.
People are also more likely to retain information received by video because the information is presented through audio and visual channels. That’s why, when companies want to quickly and memorably express something about a product, a video is the best way to do it.
Your Product - In Real Life
The video allows you to contextualize your product, showing it in real situations.
In accordance with your brand identity, which is expressed through different elements (decor, accessories, colour palette etc.), product video allows you not only to present your product in action, but also to illustrate the main advantages it brings to the end user.
You said Packshot?
Taking advantage of the entire installation set up for the shooting, we can also combine photography with it.
This series of photos can then prove very useful for your e-commerce site, highlighting your products with professional images.
Whether it’s GIFs, video packshot 360˚ or photos, you create a better online shopping experience for Internet users.
Simplify complex subjects
In the same vein as animation video, a product video allows you to control the level of detail and message surrounding your product.
By using a variety of techniques, such as slow motion, animation and on-screen text, you can create content as precise or general as you want.
Improve trust
A good product video engages Internet users and helps them understand why they need a product. A Product video presents and explains the benefits of the solution you provide.
Through this mode of communication appreciated by Internet users, you improve your relationship with your trusted visitors.
Easy to share
The variety of platforms and potential uses of product videos during the market activation phase is enormous.
From in-house training to online advertising, you can create a reusable and versatile asset with a long lifespan.
You can also create a modular format that can be repeated for different products or to explain a more complex process.
Use a dedicated site or simply a YouTube playlist that groups your different videos together to allow users to browse your products and see them in action.
