Receive more applications
Job posts with a video icon are viewed 12% more than postings without videos, and companies receive a 34% greater application rate when they add a video to their job listings.
Recruitment video is the ideal way to conduct a “recruitment offensive” that allows you to attract candidates by showing them the different advantages and opportunities available in your organization.
Receive the right applications
In addition to reaching a larger number of potential candidates, a recruiting video also helps you attract the right type of candidates. In this way, you can show them more clearly what they can expect when working with you.
And when candidates’ values and aspirations match those of your company, they are more likely to apply.
Reuse your recruiting video
There are many ways to use a recruitment video.
Whether at events, presentations or recruitment fairs, you can also send it to education institutions.
Also usable for internal training and integration purposes, you can capitalize on your video and reuse it in other marketing channels.
More visibility for your company
Uploaded online, your recruiting video allows you to improve your ranking in Google. This means more exposure, giving you more chance to find the perfect candidate.
One of the most effective ways is to create a campaign on social networks. You can also think offline and distribute branded USB keys with the video on it.
Recruiting Video Ideas
- Video job ad
Share the mindset and skill set requirements of the role and get top candidates excited about solving your problem with their expertise. - Employee experience videos
Help your recruiters build targeted talent pipelines using video. Tell true stories and imprint your company in the minds of top talents. - Leadership insight videos
Feature your managers, what do they do to bring out the best in their new hires? Tell more about your leadership culture. - “Thank you for applying” video
A short video from the CEO/founder to thank applicants will not stay unoticed. Even Richard Branson made one. - Offer letter videos
Create a video for your new hire telling him that he made the right choice. It may be a special first step towards your onboarding program.