As I arranged my new video studio, I wanted to make it more personal, more of my own. And one of the best ways to do that was to add my logo. The wall behind my workstation, visible during video calls with clients, felt like the best place for it.
Making the Logo
The process itself was quite simple.
First, it was about finding the right plywood. I didn’t need a huge board, as some of the letters could be placed quite close together to optimise the space.
Once I had the wood, I had to draw the letters of the logo. My little hack here was simply to print every letter on A4 paper and use it as a guide to transfer the videographer logo onto the plywood.
Next up was cutting it out.
Using a jigsaw, I followed all the lines I had drawn and cut out the logo letter by letter. It was a relatively slow process, but one where you can directly start seeing the final result taking shape.
After cutting out all the letters, I sanded each piece by hand to clean up the edges and improve the shape a little. It was a simple step, but it made the whole logo look much cleaner.
And here it was, fully cut and sanded, still in the natural wood.
The last steps were then to paint each piece and hang the logo on the wall.
Not the First One
The idea came to me quite naturally, because it actually wasn’t the first time I had done this.
In 2018 and again in 2022, I had already cut out previous versions of my logo. Naturally, it was a different logo every time, but the process stayed more or less the same.
It’s quite funny to look back at the old footage and see what changed over the years. The camera changed. The lighting changed. The logo changed. But the carpentry didn’t.
The workshop where I did the cutting belongs to my family, so it was an obvious choice and the perfect place for this kind of project.
Growing up in a family of carpenters also introduced me quite early to the idea of craftsmanship. Wood is a great material to work with, and there is something about the process that I can also relate to videography.
You start with good raw material, remove what isn’t needed, combine different pieces and slowly shape everything until it becomes one coherent finished work.
Why I Think of Video Production as a Craft
I do believe that videography and filmmaking are very much crafts.
There are a lot of tools involved. There are also certain techniques, structures and formulas that we know work. The Hero’s Journey is one obvious example in storytelling.
But in the end, it’s about using all of those things to craft something that works.
A carpenter can make a chair very minimal, very artistic or quite rough. But ultimately, it still needs to work as a chair.
I see marketing videos in a similar way. There is room for creativity, style and experimentation, but the video still has a purpose. Usually, that means conveying a message, explaining something or helping to sell a product or service.
The tools will keep changing, and my logo will probably evolve again over the next few years.
But I think this idea of craftsmanship will stay.
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